Surterre Properties
Selling to a Titan
KTM leveraged top-tier media relationships to turn a high-stakes luxury real estate listing into a headline-worthy success story.
The Challenge
When Surterre Properties secured the exclusive listing for a one-of-a-kind Bel-Air estate with a working winery, they faced a major challenge: finding the right buyer in a highly competitive, global luxury market. With comparative sales in the area suggesting an extremely niche buyer pool, the team knew this listing would require an unconventional approach. Simply marketing the estate wouldn’t be enough—it needed a compelling story that could reach ultra-high-net-worth individuals on a global scale.
KTM’s Solution
Enter KTM’s powerhouse PR strategy. After an on-site tour of the estate, our team crafted a narrative that went beyond square footage and amenities—positioning the home as a rare and historic piece of Bel-Air real estate, complete with a working winery and deep Hollywood ties. Leveraging our elite media relationships, KTM secured an exclusive advance feature in the Wall Street Journal’s coveted "Mansions" section, ensuring the property was showcased directly in front of the world’s most influential investors, C-suite executives, and industry leaders.
The Results
KTM didn’t just get media coverage—we delivered a direct sale. The WSJ story ran as the lead feature, immediately capturing the attention of media mogul Rupert Murdoch—who also happens to own the Wall Street Journal. Within days, Murdoch purchased the estate outright, eliminating the need for further marketing. No open houses. No listing promotions. Just one perfectly placed story that sealed the deal.
Why It Matters
This case study is proof that when you control the narrative, you control the market. KTM’s ability to turn a real estate listing into a global news story didn’t just generate buzz—it closed the deal.
